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August 24 Book Marketing Expert newsletter:
The Importance of Copyediting and Proofreading Your
Book
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There's a new book in my local bookstore. There's a book signing
coming up this week. Last Sunday, the book was reviewed in our
town's newspaper.
It wasn't a good review. The reviewer said there were so many
typos and inappropriate footnotes as well as other glaring errors,
including
the writing, that they gave the book a less-than-favorable review.
Creating a book properly is like dressing for a black-tie event.
If a man's tuxedo tie is last year's style, he looks out of
place. If a book isn't proofread properly, the book's mistakes
stick
out like a sore thumb, and even if it's a good book, and well-written,
it will not be favorably received by the publishing industry.
Moral of the story: spend the money and have the book copyedited
for spelling and grammar, and proof, proof, proof.
Article courtesy of Ellen Reid:
Ellen Reid is president of ELLEN REID'S BOOK SHEPHERDING
(SM) a division of Smarketing-Infinite Possibilities, which
orchestrates,
consults, and collaborates with authors who want to publish
their own books. An expert in positioning, she works with
a coterie
of
award-winning book designers, copywriters, editors, graphic
designers, web designers, printers and more, guiding authors
to take their
book from manuscript to print, including all the support
materials and services to launch the title and author. You can
contact
Ellen at ellen@bookshep.com.
August 10 Book Marketing Expert newsletter:
Looking for Longer Shelf Life for Your Book?
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Fiction authors: Have you thought about using the new Paperback
Original concept for your book? Publishers say there is no harder
sell in the world of books these days than literary fiction.
A recent New York Times article said, "Even critically acclaimed
literary novels often have a short shelf life in hardcover, with
one-half to three-quarters of the books shipped to stores often
being returned to the publisher, unsold."
That has a growing number of publishing companies, from smaller
houses like Grove/Atlantic to giants like Random House, adopting
a different business model, offering books by lesser-known authors
only as "paperback originals," foregoing the higher profits
afforded by publishing a book in hardcover for a chance at attracting
more buyers and a more sustained shelf life.
Now the small and independent publisher can not only print short-run paperback original books ... they can print them with enhancements,
or book "decoration." Even with a print run as small
as 500 copies, some printers will do spot varnish and embossing
on the cover.
Visit your local bookstore to see what the big houses are doing
now with paperback originals to see what I mean.
This is a great opportunity to create a quality
book, print in small quantities first and at an affordable price.
Article courtesy of Ellen Reid:
Ellen Reid is president of ELLEN REID'S BOOK SHEPHERDING (SM)
a division of Smarketing-Infinite Possibilities, which orchestrates,
consults, and collaborates with authors who want to publish
their own books. An expert in positioning, she works with
a coterie
of
award-winning book designers, copywriters, editors, graphic
designers, web designers, printers and more, guiding authors
to take their
book from manuscript to print, including all the support materials
and services to launch the title and author. You can contact
Ellen at ellen@bookshep.com.
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