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Ellen Reid may not be the very first "Book Shepherd," but she is right up there at the head of the pack. She certainly defines the term coined by one of her mentors, self-publishing guru Dan Poynter, which means leading aspiring authors through the arduous and confusing process of turning a manuscript into a book. Reid stepped into the forefront of the field, taking it to a whole new level when she added her unique Smarketing element.

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ELLEN REID'S BIO

Ellen Reid may just be the self-publisher's best friend. A pioneer "Book Shepherd," she helps writers become published authors with a stunning book design, punchy promo material, and a ready-to-roll professional independent-publishing business.

Ellen stands on a solid foundation for taking authors—and others—to success. Her father was a film distributor, and at an early age she learned the ins and outs of promotion. As an adult, she applied her talents to sales and marketing and naturally evolved into helping others realize their dreams. In the 1990's she started her company, Smarketing.

When she "Smarkets" someone, she starts by getting inside a client's head, learning their passions, aspirations and dreams. Then she works with them to position them to achieve what they want. Working with authors, she puts a team together to "brand" them so the potential audience understands who they are and what their message is. Ellen and the team collaborate with the author and work together to takes them through each step of the process, in editing their book, designing its cover and interior, and creating promotional materials that are consistent with the author's image and message. It's quite an amazing process and clients rave about her assistance and that of the creative team she assembles on their behalf. It would be an understatement to say that, Ellen is enthusiastic about her work. She loves what she does and helps others accomplish what they love to do.

Ellen lives in Los Angeles, California

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