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ELLEN REID'S BOOK SHEPHERDING®
1187 Coast Village Rd. #107
Montecito, CA 93108

805-569-7077
FAX: 805-569-7677

Toll-Free: 866-406-4352




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News You Can Use

The National Indie Excellence Awards proudly announces the winners and finalists of its 2008 competition.

Moving into its second successful year and gaining considerable industry attention, The National Indie Excellence Awards , an annual competition designed to champion independent publishers and the phenomenal products they produce, is proud to showcase over 200 winners and finalists in over 65 categories in its 2008 competition for titles published in 2007.

The National Indie Excellence Awards (NIEA) is owned by Ellen Reid, the founder of Ellen Reid's Book Shepherding™.

Reid is a strong proponent of independent publishing and believes it is essential for smaller publishers and authors to have a prestigious platform to receive well-deserved recognition. The competition is judged by an independent panel of experts from all aspects - editing, marketing, publicity, and design - of the publishing industry. This year, the growing number of entries were received from as far away as Australia.

Reid says, "Why is it that in our world today, an independent film producer is a hero while an independent publisher is viewed as someone who couldn’t get a 'real' publisher to take on his or her project? It's time to challenge that mind-set. As someone who walks the same path, I am delighted to announce the winners and finalists of the 2008 Indie Excellence Awards."


**TIPS FROM THE TOP*****

As Books Fill Dumps, Publishers Target Return Policy (Update1)

The Industry Players.....

In the past decade or so, the publishing industry has been confronted with powerful new competitors. For example, mountains of information and entertainment now stream into readers' homes as a result of the emergence of the Internet and the explosive expansion of cable television. Access has become easy and virtually universal because it leapfrogs boundaries. In the process, it's changed the culture.

Simultaneously, the book-publishing industry has gone through massive changes. It has consolidated dramatically. Imprints that were formerly rivals are now sister companies and partners. Standardized, corporate organizational practices have replaced looser, more hands-on, family-oriented operations. Book publishing has also benefited from waves of technical innovations that have impacted virtually every aspect of the business, including how books are printed, distributed, and sold.

Picture today's book-publishing industry as a sharply pointed triangle. The narrow top of the triangle contains a handful of players, while the bottom portion is densely packed. As the triangle rises, the mass of publishing companies thins.

Six huge, multinational conglomerates dominate the book-publishing business; together, they put out about 80 percent of all books sold. Four of these giants are foreign owned, but all have headquarters in New York City, which is the world book-publishing center. As a result, the big six are considered "New York Publishers," which carries a certain literary cachet, even though they're actually owned by corporations based in Munich, London, or Sydney.

The six publishing colossi are:

Read more...


Publishers Promote Books by Video

By HILLEL ITALIE
ASSOCIATED PRESS

Author Marianne Wiggins doesn’t pretend she’s up on modern technology. She writes in longhand and doesn’t bother with cell phones, except in her car—“in case I have a flat.”

But she needed no persuading when Simon & Schuster called her—at home—to ask that she make a promotional video for “The Shadow Catcher,” her latest novel.

“I was all for it,” says Ms. Wiggins, a University of Southern California professor whose other works include “John Dollar,” “Almost Heaven”: and “Evidence of Things Unseen,” a National Book Award finalist in 2003.

“I’m a professor . . . I’m plugged into what individuals in their early 20s are thinking about, people who live on the Internet. I’m not writing in a vacuum.”

Ms. Wiggins is one of 40 writers featured on a video site launched recently by Simon & Schuster that includes clips of Ms. Wiggins, Zane, Jeannette Walls and Sandra Brown. The publisher expects to add videos for books by former President Carter, Vince Flynn and Jodi Picoult, among others.

Once a novelty, book videos are increasingly common and, publishers say, essential. Hyperion Books, HarperCollins and Penguin Group (USA) are among those using them. Powell’s books, a leading independent store based in Portland, Ore., plans its own series of films, starting with a video for Ian McEwan’s new novel, “Oh Chesil Beach.”

“I don’t know if we’re reaching people we wouldn’t otherwise be reaching, but we are reaching people who are not necessarily reading book review selections, or always watching a TV show,” says Sue Fleming, Simon & Schuster’s vice president and executive director for online and consumer marketing.

No one makes definitive claims that videos increase sales, but publishers and booksellers agree they can help, especially if they catch on at You Tube and elsewhere on the Internet. Brian Murray, present of HarperCollins Worldwide, noticed the recent attention given to a video for the best seller “The Dangerous Book for Boys.”

“It was such a good piece that the Today’s show picked up on it and aired the whole thing,” he says.

Publishers say they want videos to be lively, but not too slick, and to help readers get to know the author and get a feel for the book.

“The Dangerous Book for Boys” video works like a mock home movie as a father and son (friends of the video’s producer) play soccer, toss a waterbomb and act out other activities described in the book, a how-to guide that covers everything from paper airplanes to go carts.

Publishers differ on which books are ideal for videos, although they agree that poetry and short story collections are bad candidates. Mr. Murray says he prefers works that are not of a specific genre, where “you have to communicate” what the book is about. Ms. Fleming says she’s interested in targeting self-help readers and book clubs.

Ms. Wiggins was filmed on a pier in Malibu, about 30 minutes from her house. The two-minute clip shows the author walking about on a sunny day, her dark hair tossed in the wind as she discusses her current novel, which features the late photographer Edward Sheriff Curtis and a modern character named “Marianne Wiggins.”

“The pier is a place I go to frequently for the healing properties, for standing at the edge of the continent,” Ms. Wiggins says, adding that she chose the location. “There was no script. It was all very informal and easy to do. It took about an hour.

“I don’t know any writers these days who would say that it is beneath their dignity to make a video. Sales have been flat for publishers, and I want to find readers. If my publisher suggests something like this tome, I’m certainly going to go hand in hand with that endeavor.”


PUBLISHING SALES RISE IN FEBRUARY

April 24, 2007, New York, NY: Books sales tracked by the Association of American Publishers saw an increase for the month of February with net sales up by 12.6 percent for the month and 10.2 percent for the year.

The Adult Hardcover category was up by 43.4 percent in February with sales of $111.9 million; sales were also up by 40.8 percent for the calendar year. Adult Paperback sales also saw a gain of 3.2 percent for the month ($97.6 million); however, sales were down 4.9 percent for the year. The Adult Mass Market category declined by 11.2 percent for February with sales totaling $59.3 million; sales declined by 7.8 percent year-to-date. The Children’s/YA Hardcover category grew by 43.4 percent for the month with sales of $37.4 million; sales year-to-date were also up by 31.7 percent. The Children’s/YA Paperback category increased 5.7 percent in February with sales totaling $34.1 million; however sales were down by 12.9 percent for the year.

Audio Book sales posted a small decrease of 0.5 percent for February compared to last year’s figures with sales totaling $10.5 million; sales for the whole year were up by 9.5 percent. E-books sales rose by 44.7 percent for the month ($2.5 million); the category also posted an increase of 26.4 percent for the year. (E-book figures were compiled in cooperation with the International Digital Publishing Forum.) Religious Books posted an increase of 31.8 percent for February with sales of $39.5 million; sales were also up by 33.0 percent for the year.

Sales of University Press Hardcover books were up 6.8 percent in February with sales of $5.4 million; sales were up by 3.6 percent for the year. University Press Paperback sales decreased by 0.2 percent for the month with sales totaling $4.5 million; sales were up 5.5 percent for the year. Sales in the Professional and Scholarly category posted a decrease of 7.3 percent in February ($36.2 million); sales were also down 2.3 percent for the year.

Higher Education publishing sales were up by 3.2 percent for the month ($10.3 million) and sales were also up by 15.2 percent for the year. Finally, the net El-Hi (elementary/high school) basal and supplemental K-12 category posted a decrease of 10.1 percent in February with sales of $79.0 million; this category also posted a decrease of 13.8 percent for the year.

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s more than 300 members include most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies—small and large. AAP members publish hardcover and paperback books in every field, educational materials for the elementary, secondary, postsecondary, and professional markets, scholarly journals, computer software, and electronic products and services. The protection of intellectual property rights in all media, the defense of the freedom to read and the freedom to publish at home and abroad, and the promotion of reading and literacy are among the Association’s highest priorities.

NOTE: All sales figures cited in this release are domestic net sales.


BOOK SALES UP IN THE NEW YEAR

March 19, 2007, New York, NY: Publishing sales showed growth for the month of January for most of the categories tracked by the Association of American Publishers (AAP) with net sales up by 6.4 percent for the month.

The Adult Hardcover category was up by 32.2 percent in January with sales of $92.5 million. Adult Paperback sales were down 11.7 percent for the month with sales of $97.7 million. The Adult Mass Market category was down slightly by 3.1 percent for the month ($54.9 million). The Children’s/YA Hardcover category posted an increase of 18.4 percent in the new year with sales of $39.9 million. The Children’s/YA Paperback category declined by 18.1 percent for the month with sales totaling $23.9 million.

Audio Book sales were up by 21.2 percent for January compared to last month’s figures with sales totaling $11.0 million. E-books climbed by 18.7 percent for the month ($1.8 million). These figures were compiled in cooperation with the International Digital Publishing Forum. Religious Books were up 28.2 percent for January with sales totaling $34.6 million.

Sales of University Press Hardcover were up by 4.0 percent in January with sales of $6.1 million. University Press Paperback sales were also up by 8.6 percent for the month with sales totaling $9.7 million. Sales in the Professional and Scholarly category posted an increase of 3.9 percent for the month ($46.0 million).

Higher Education publishing sales saw an increase of 10.5 percent for January with sales totaling $246.7 million. Finally, the net El-Hi (elementary/high school) basal and supplemental K-12 category posted a decrease of 18.7 percent in January with sales of $69.3 million.

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s more than 300 members include most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies—small and large. AAP members publish hardcover and paperback books in every field, educational materials for the elementary, secondary, postsecondary, and professional markets, scholarly journals, computer software, and electronic products and services. The protection of intellectual property rights in all media, the defense of the freedom to read and the freedom to publish at home and abroad, and the promotion of reading and literacy are among the Association’s highest priorities.

NOTE: All sales figures cited in this release are domestic net sales


###

Books that Were Originally Self-Published .... by Dan Poynter


BOOK SALES HOLD AT OVER $10 BILLION IN 2006

Wednesday, February 7, 2007, New York, NY: Books sales tracked by the Association of American Publishers for 2006 remained steady for the year, on par with figures from 2005, at $10,027.9 billion compared to 10,044.2 billion in 2005, a small decline of 0.2 percent. Net sales in December were down slightly by 0.6 percent for the month, at $1,396.4 million.

The Adult Hardcover category was up by 16.6 percent in December compared to the prior year, with sales of $155.4 million; sales were also up by 4.1 percent for the calendar year. Adult Paperback sales were down 19.3 percent for the month ($105.0 million), with an increase of 8.5 percent for the year. The Adult Mass Market category declined by 12.8 percent for December with sales totaling $55.3 million; however, sales were up 4.6 percent year-to-date. The Children’s/YA Hardcover category saw a drop of 11.3 percent for the month with sales of $44.9 million; sales year-to-date were down by 29.0 percent. The Children’s/YA Paperback category fell by 17.7 percent in December with sales totaling $36.2 million; sales were also down by 1.3 percent for the year.

Audio Book sales posted a decrease of 11.4 percent for December compared to last year’s figures with sales totaling $13.4 million; sales for the whole year were down by 11.7 percent. E-books sales rose by 38.0 percent for the month ($3.0 million); the category also posted an increase of 24.1 percent for the year. Religious Books were down 8.3 percent for December ($50.6 million) and were also down 10.2 percent for the year.

Sales of University Press Hardcover books were up 7.8 percent in December with sales of $7.8 million; sales were up by 4.1 percent for the year. University Press Paperback sales increased 5.1 percent for the month with sales totaling $11.0 million; sales were also up 4.7 percent for the year. Sales in the Professional and Scholarly category posted an increase of 4.6 percent in December ($113.6 million); sales were also up 2.3 percent for the year.

Higher Education publishing sales were up by 1.9 percent for the month ($797.3 million) and sales were also up by 2.8 percent for the year. Finally, the net El-Hi (elementary/high school) basal and supplemental K-12 category posted a decrease of 1.8 percent in December with sales of $130.1 million; this category also posted a decrease of 5.8 percent for the year.

The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s more than 300 members include most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies—small and large. AAP members publish hardcover and paperback books in every field, educational materials for the elementary, secondary, postsecondary, and professional markets, scholarly journals, computer software, and electronic products and services. The protection of intellectual property rights in all media, the defense of the freedom to read and the freedom to publish at home and abroad, and the promotion of reading and literacy are among the Association’s highest priorities.

NOTE: All sales figures cited in this release are domestic net sales.


Book Shepherds Who are they? What do they do? Should you hire one?

WSJ.com New Soft Sell: Straight to Paperback


Ellen Reid is a Book Producer!

Creating books is a labor-intensive craft that often involves whole teams of writers, editors, designers, illustrators, photographers, researchers, and other specialized talent whose separate contributions must be integrated into a seamless whole.

No one makes books better than book producers. This is because book producers are set up precisely for this purpose. Staffed with experienced publishing professionals and equipped with sophisticated design and production technologies, they make it their business to devote the focused time, energy, and attention necessary to bring these projects to fruition.

But the book producer's mastery of complicated books goes well beyond mere execution: book producers are visionary as well, conceiving and developing the books that they create.

Producers combine a distinct individual aesthetic with a keen sense for the demands of the marketplace and a savvy about what is technically feasible to generate a steady stream of smart, original ideas. They are then able to pull together the necessary ingredients to see these visions through. It is largely for this reason that book packagers are also known as book producers or book developers.

excerpt from ABPA


Oops! Blogger's Book Makes U-turn!
From the New York Times 9/22/06

The entire print run of "The Conservative Soul" a new book by Andrew Sullivan, the blogger and political commentator, is being discarded after Mr. Sullivan spotted a significant production error in the text; half of the fifth chapter had been inserted into the middle of the sixth chapter. Writing on his blog Mr. Sullivan called the mistake "every writer's nightmare, especially as I discovered the error myself while rereading the book late one night last week and couldn't believe my eyes." The finished books were already en route to retailers, so Harper Collins recalled the print run of 26,500, ordered a reprinting and delayed the publication date by one week, to Oct. 10 from Oct. 3. Kate Pruss, a spokeswoman for Harper Collins said the printer would cover the additional costs (The total cost of the error has not been determined)."

Ellen's Editorial Note. ...Proof, proof, proof, proof!


Literary Novels Going Straight to Paperback

Robert Caplin for The New York Times

Knock-offs of "The Da Vinci Code," made-up memoirs and accounts of life with ornery pets are selling tens of thousands of hardcover copies a week. But publishers say there is no harder sell in the world of books these days than literary fiction.

Even critically acclaimed literary novels often have a short shelf life in hardcover, with one-half to three-quarters of the books shipped to stores often being returned to the publisher, unsold.

That has a growing number of publishing companies, from smaller houses like Grove/Atlantic to giants like Random House, adopting a different business model, offering books by lesser-known authors only as "paperback originals," forgoing the higher profits afforded by publishing a book in hardcover for a chance at attracting more buyers and a more sustained shelf life.

"In the last four or five years, it's gotten hard to publish fiction by lesser-known authors, and even by some better-known authors," said Morgan Entrekin, the publisher of Grove/Atlantic. And when a book fails in hardcover, booksellers often will limit their orders for a paperback edition, making it harder to sell the author's next book. "When you're taking back 50 to 70 percent of the hardcover copies you shipped," Mr. Entrekin said, "the stores - rightfully so - are not willing to take another chance."

continue...


Definitions of Memoir

DICTIONARY DEFINTIONS FROM http://www.onelook.com

MEMOIR: A type of autobiography in which the principle interest usually resides in significant events or persons other than the author him- or herself, although s/he was a witness to them.

< psychology> A memorial account; a history composed from personal experience and memory; an account of transactions or events (usually written in familiar style) as they are remembered by the writer.

memoir - noun - [c] a written record of a person's knowledge of events or of their own experiences

She wrote a memoir about her years as a war correspondent.

ORIGINAL DEFINITIONS

A memoir is a piece of autobiographical writing which is often shorter than a comprehensive autobiography. The span of time covered in the memoir is often brief compared to the person's complete life span. The memoir often tries to capture certain highlights or meaningful events in one's past. Included in the memoir is a contemplation of the meaning of that event at the time of the writing. The memoir may be more emotional and descriptive, and concerned with capturing the feelings of the event, rather than documenting every fact and detail of a person's life. A memoir usually has a particular focus of attention, focusing on the selected events from a perspective that may not include other facts and details from the person's life. In other words, the memoir is highly focused and selective in the memories it includes.

(N. Zuwiyya, 10/2000)

A memoir does the following:

* Explores an event or series of related events that remains lodged in the memory
* Describes the events and then shows, either directly or indirectly, why they are significant --or in short, why you continue to remember them
* Is focused in time; doesn't cover a great span of years -- that's an autobiography
* Centers on a problem or focuses on a conflict and its resolution and on the understanding of why and how the resolution is significant in your life

(Burch, C. Beth. Writing for Your Portfolio. Boston: Allyn and Bacon, 1999.)


Here's another great reason to produce your book in hardcover with a dust jacket (just in case you become famous!)

WEEK of October 23, 2005
Going… Going… GONE!

The Mystery Bookstore has recently acquired two extraordinary items that will excite any serious mystery collector: Knopf first editions of Raymond Chandler’s novels THE BIG SLEEP and FAREWELL, MY LOVELY.

Both books are in excellent condition, but do not have dust jackets. If they had dust jackets, they might sell for $10,000 or more. As they are, they are still extremely desirable.


Read the Norwich Bulletin

INFORMATION FOR CONVERTING ISBN'S TO THE NEW 13-DIGIT FORMAT

Checkout the Book Print Blog

Subject: ON CHANGES in the BOOK BUSINESS

by Godfrey Harris

Last night I delivered a major speech to the Book Publicists of Southern California on the changing nature of the book business. For those interested, here is a truncated version of that talk:

To understand what the future of the book business may hold, let me first quickly review how publishing got to be where it is today. We start with the fact that ALL publishing before the middle of the 19th Century was self-publishing. Rich authors sent their completed handwritten manuscripts to a printer who would design the pages, set the type, and bind the finished books. Authors would give most of this inventory away; a few would be sold and sometimes the author would collect money, sometimes not. The fact that today it still takes 90 to 180 days for publishers to get paid and all sales are contingent rather than final is a legacy of post roads, horse drawn coaches, and rich men who didn't care a toot about having to ask for payment. Point: Self-publishing is not only honorable, it is historic. In the mid-19th century new energy sources arose-first steam, then electricity-to change the publishing dynamic. Substantial amounts of leisure time and significant amounts of educational opportunity became available to more people. Suddenly printers realized that they could make a lot of money by not only printing the books, but by selling them for others to distribute.

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