Finding a gap in the market

The majority of successful self-published books are non-fiction and invariably fill a gap in the market.

For example, your business may involve travelling around the country but as you work for yourself, your budget may be very tight. Perhaps you have built up a personal directory of B & B establishments offering exceptionally good value for money. So many of your colleagues ask to borrow your directory that you realise it has potential as a saleable commodity. You obtain quotes from local printers and choose the one which will give you the best result at a realistic price.

The advent of desk-top publishing has helped to bring production costs down, so this may not be too prohibitive, but distribution can still be a problem. Retail outlets are unenthu-siastic about taking self-published books, so you should consider setting up a mail order operation. Advertise in the appropriate trade press and on the Internet and providing you do not expect the project to make you either rich or famous, it can prove to be a very satisfying exercise.

Kindle Empire

Kindle Empire

You Can Outsource 95 of Your Amazon Kindle Empire for Pennies! Over the last few months I've seen hundreds of Kindle publishers struggle to make good money. Even though they put out book after book, they just aren't getting the kind of passive income they'd always wanted. And it wasn't very long ago that I was in the same boat. I was publishing Kindle books in all kinds of niches, but just wasn't getting any sales.

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