National Dissemination

You might have a project that will attract major media such as a cable news station or a morning show. If so, make a promise to investigate ways of getting the attention of the key persons who might be interested in profiling your project.

Most people count on national clearinghouses to carry information about their projects. We discussed clearinghouses earlier in this chapter. The following descriptions are from two clearinghouses.

ERIC

ERIC is the Educational Resources Information Center (ERIC), a federally-funded national information system that provides, through its 16 subject-specific clearinghouses, associated adjunct clearinghouses, and support components, a variety of services and products on a broad range of education-related issues.

ERIC is the world's largest source of education information, with more than 1 million abstracts of documents and journal articles on education research and practice. Our version of the Database, updated monthly with the latest citations available, provides access to ERIC Document citations from 1966 through July 2002 and ERIC Journal citations from 1966 through July 2002.

http://www.askeric.org/

Prevline—Prevention Online—NCADI Services

The world's largest resource for current information and materials concerning alcohol and substance abuse prevention, intervention, and treatment, the National Clearinghouse for Alcohol and Drug Information (NCADI) is a service of the Center for Substance Abuse Prevention, which is under the Substance Abuse and Mental Health Services Administration (SAMHSA).

http://www.health.org/

National organizations have newsletters. If your organization is a member of a national association or organization, then there is a good likelihood that that organization would welcome an article about your project for its newsletter.

There are nationally distributed magazines that are always searching for good articles. You can do some research to find out a few that might welcome an article. In your dissemination plan, list those publications and state that you will submit an article for publication.

You could consider putting together a national conference or seminar for those that might be interested in replicating your project. Again, this might be something to which the funder might want to contribute. Caution—this is an expensive undertaking. Do not promise this unless your organization is willing to commit to it.

The World Wide Web is another way to publicize your project. Again, it is a good idea to tell the funder what kind of traffic your organization normally has. This will give the funder an idea what kind of response you are likely to get from a Web presence.

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