Senior Citizen Wellness Center Project Description page

governor, and our senior U.S. senator. They have agreed to exert influence when necessary at the city, state, and federal levels, respectively, to keep the process moving forward.

For the SPE to be worthwhile, senior citizens will need to know it exists and what it does. A major publicity campaign is planned, including the use of radio, television, direct mail, inserts in utility billings, and presentations wherever groups of senior citizens can be found.

Once fully implemented, the SPE will accommodate senior citizens on both a walk-in and at-home basis. Users of SPE can visit the senior citizen center and be individually helped by an SPE guide, or they can, on their own, directly access the system from a computer terminal. For stay-at-home use, an SPE guide can visit or the SPE system can be accessed via the Internet.

The different methods of access to the SPE will implement on a phased basis. First available will be walk-in/guided access at the senior citizen center. Implemented next will be home visit/guided access. Later, the first capacity to use computer access will be implemented at the senior citizen center. Internet access to the SPE will be the last method implemented. We plan to provide walk-in/guided access beginning in project month 5. Access via the Internet will be available at the start of project year 3. Home visit/guided access will be implemented at the start of project year 2. Walk-in computer access will come online midway through project year 2.

Project Description

Example 7.3

Advertising With Circulars

Advertising With Circulars

Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.

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