Why Do Funders Want to Know about Continuation

Grant funders want to solve problems. Funders want suggestions (in the form of projects), from prospective grant recipients (written in a proposal), from which to choose for an award. Funders want to invest their money as well as possible. In fact, the people responsible for awarding grants would not keep their jobs if they award grants that are bad investments. Grant making is just like any other business. Executives responsible for the funds must perform. Part of performance is to see that good projects that solve problems continue.

Funders aren't in business to give away money over a three-year period for a project, and then have that project disappear. If the project is worth doing, it is worth continuing. The only exception to this rule is a study or a research project with a clear start and end. Otherwise, funders expect that their money will provide the fertile ground for continued success.

With efforts to increase accountability in every area of business, continuation is a hotter topic than it has ever been. Grant makers are becoming wiser when it comes to choosing projects. The guidelines for proposals are stricter than they have ever been. Most funders want to know your investment in the project monetarily, organizationally, and how important the project is to your organization. How important it is to your organization is exhibited by where the project appears in the organizational scheme, and what commitment there is to continue the project once grant funding has terminated.

In summary, grant funders want to make good investments. They do not want to fund a project that runs for a year and then disappears into the sunset. If you were making an investment of your personal funds, you would want to invest in something lasting. Grant funders are no different. They want to be able to point to an ongoing project and proudly state that they helped get it started. Grant makers truly want to solve the problems at the core of their purpose. They are sincere in their focus. Prospective grantees are carefully selected, both because the grant maker believes they have at least a partial solution to the problem in which they are interested, and because the grant maker believes the grantee will make a lasting impact.

The Secrets Of Winning Business Grants

The Secrets Of Winning Business Grants

Why Some Grant Applications Almost Always Win A Double Take And Get Approved More Often! How To Write A Winning Grant Application In One Evening. Are you looking to secure extra money for your business venture?

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