There's a simple model that can help you get started with a lot of your business writing.
This chapter presents a model you can use for much of your business writing—a "template" that will hold the ideas in many documents. These documents can be short (like memos) or long (like reports or even books).
If this sounds too good to be true, it isn't. I've used this model—or variations—many times, including for some of the most challenging and complex writing in government and business, writing involving complicated documents by auditors, lawyers, and accountants.
Basically, the model says to:
• start with your main point
• organize your writing into blocks of information
• label those blocks with headings so your readers can see where blocks start and end
The model is simple. And it seems obvious. But how often do you see writing that actually follows it? Once you try it, you'll see how often you can use it.
It's simple and effective!
A model for writing
First, let's look at an illustration of what the model isn't:
^ the blank page
The blank page! Now let's look at the model:
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24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.