Announce the transition explicitly

Don't be afraid to be absolutely mechanical with your transitions. Subtlety may be nice in James Joyce's novels, but it's of little value in business presentations.

For an example, let's return to our topic on headhunters. This could be your first major transition:

• The first task for a headhunter is to find job openings to fill.

Then say what you have to say. When you're ready for the next item in your blueprint, say something like this:

• Now that we've found a job opening, we need to find someone to fill it. That brings me to our second task as headhunters.

Unmistakable. That's the "looking backward/looking forward" transition: it looks back at the section you just finished (findingjobs) and looks forward to the section you're about to start (finding employees).

This technique has a terrific advantage: it lets your audience know you're moving from one major point to another. Simply saying "next we'll look at. . ." would have been ambiguous: Were you moving from one major point to the next? Or were you moving from one sti6point to the next?

With the "looking backward/looking forward" technique, your transition is clear. Your listeners know unmistakably that they've left one "town" and gone to the next.

Was this article helpful?

0 0

Post a comment