Contents

WRITING CLEARLY & EASILY

THE NEW WAY TO WRITE

1. What is plain English writing? 3

2. Style: writing a readable sentence 9

3. Organization: getting to the point 25

4. Layout: adding visual impact 31

5. A model for writing 39

MORE ABOUT STYLE

6. Passive voice 47

7. Abstractness 54

8. Punctuation 60

MORE ABOUT ORGANIZATION

9. Blueprint 69

10. Executive summary 73

MORE ABOUT LAYOUT

11. Typefaces 81

12. Headings 94

13. Bullets 103

14. Graphics 110

FINAL WORDS ON WRITING

15. The writing process 117

16. Supervising writers 122

SPEAKING CLEARLY a EASILY

DESIGNING YOUR PRESENTATION

17. Designing a successful presentation 131

18. Organizing your presentation 137

19. Using examples 152

20. Remembering what to say 158

21. Choosing visual aids 169

22. Designing visual aids 182

23. Designing visual aids—further tips 200

24. Designing computer presentations 211

25. Involving your audience and using humor 219

26. Rehearsing 228

GIVING YOUR PRESENTATION

27. Setting up the room 235

28. Using effective techniques of delivery 243

29. Presenting visual aids 250

30. Handling questions and answers 263

FINAL WORDS ON SPEAKING

31. Helping others speak better 271

Appendix A: Simpler words and phrases 277 Appendix B: Checklist for speakers 281 Appendix C: Checklist for setting up the room 283

Index 285

WRITING

CLEARLY

EASILY

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THE NEW WAY TO WRITE

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CHAPTER 1

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