Have you ever wondered why we can read small type fairly easily in a newspaper but not in a standard business letter? That's because the length of the line on a page is almost as important as the size of the type. We can read lo-point type in a newspaper column that's two inches wide. However, if we tried that in a column six inches wide, we'd be squinting.
Most business writing is in a single column on an 8V2 by 11 inch sheet of paper. With normal margins, the length of your line will be about six inches or so. For that length, you'll probably want to use a type size that's 12 or 12V2 or 13 points. To decide which, you need to consider the next two topics.
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24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.