Where's the period to end the sentence? I don't know. There simply isn't one. But readers are more likely to notice a period there than a period missing. The contemporary method places more importance on each item in the list having the same appearance than on pretending the list is still a "sentence."
So here's how the contemporary method handles punctuation and capitalization:
• If the bulleted item is a sentence, make it look like one (that is, start with a capital letter and put a period at the end).
• If the bulleted item is not a sentence, don't. That is, don't start with a capital letter and don't put any punctuation at the end.
Let's look at several examples. You've seen the next one before. Notice that the items in it are not sentences, so they don't begin with capital letters or end with periods:
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