Thus, the key to plain English is this: talk to your reader. Simply talk on paper. Write the way you talk.
Imagine you're actually standing in front of your reader. Or talking on the telephone. What would you say—in an organized and polite way? Then write those words.
Sound simplistic? Some people are afraid that "writing the way you talk" means being simple-minded, writing like a kindergartner. But that would be true only if you talk like a kindergartner. The advice is to write the way you talk. Look for spoken English: look in magazines, newspapers, successful books. And listen for it, too: listen to the most moving speeches, the best newscasts.
What you will find is that the best of writing and the best of speaking have much in common. And what they have in common produces plain English.
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