Tip

Work hard to use active voice. Try to use passive only as a relatively uncommon exception.

Is writing active voice worth the effort? Absolutely! It can make a dramatic impact on the readability of your writing. In fact, if you habitually write passive voice, I can almost guarantee that your readers have been skimming in frustration and confusion.

Do you want to find out if you're writing passive voice? Take some of your recent business writing and circle all the passives on one full page. If you find only two or three, you're doing fine. If, on the other hand, you find many more . . .

Some of today's grammar checkers can tell you what percentage of your verbs are in passive voice. I average under 3% in this book. You should definitely be under io% for most of your writing.

Now let's turn to another serious problem of business writing: abstractness. It's almost as serious a problem as passive voice.

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Business Correspondence

Business Correspondence

24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.

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