Bottom line

Choose your typefaces carefully. The right ones can mean whether your readers pick up your document in the first place.

We have incredible power over the look of our documents— more power than entire print shops of a decade ago. The trick is to use that power effectively for conveying the message. The goal of this chapter is to show you how.

These are my suggestions:

• Prefer serif type for your main text.

• Prefer sans serif type for most headings.

• Choose your type size carefully.

• Be careful with full justification.

• Restrict bold to titles and headings.

• Use italics to emphasize text within paragraphs.

After explaining these suggestions, I'll finish with some sample typefaces for you to compare.

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