What is the main message

This is the main message: most presentations succeed or fail long before the speaker stands in front of the audience. Most presentations succeed or fail in the design stage—because a good presentation is designed.

By "designed" I don't mean something the graphics department does. I mean something the speaker does: the thoughtful, meticulous, purposeful preparation that helps the speaker communicate. Just as important, that preparation makes the speech far, far easier to give.

A good design, in other words, is the best way to take the pressure off. Many inexperienced speakers design a presentation that's almost bound to fail. This book will help you design one that's almost bound to succeed. Well . . . likely to succeed.

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