Plain English has two important advantages over the other way of writing:
• It's far easier for your reader to read.
You don't need many more advantages than those, do you? But let's look further.
In the past, plain English seemed merely a preference: you like the old way; I like plain English. Who's to decide? Well, psycholinguists have simplified the decision. Their work shows clearly that plain English is easier for all of us to read, no matter how smart we are. And no matter how much experience we have as readers.
For example, psycholinguists have learned that we all take longer to read less familiar words (like commence) than familiar ones (like begin). The difference is only a few hundred milliseconds in time—but a lot less strain on the short-term memory (and the older I get, the less strain I want to put on mine).
The implication? As writers, we can help our readers by preferring ordinary words.
That's just one very brief example of what the psycholinguists have been up to. I investigate their work at length in another book, Writing Clearly: A Contemporary Approach.
Because of the work of psycholinguists, writing style is no longer like the width of lapels: "What's the style this year— wide or narrow?" Instead, there's solid scientific underpinning for the plain English movement.
There's a further reason for writing plain English, too.
Suppose you're the boss—a manager with 15 people working for you. A prestigious project comes in, requiring a report. Only two of your people are both qualified to work on it and have time available:
• One has a straightforward style that's easy for you and your client to understand.
• The other laboriously churns out complex, bureaucratic products that make you reach for the aspirin bottle.
Who will you choose?
If you assign the project to the bad writer, you know you'll have to do extensive rewriting (and maybe most of the writing, too). On the other hand, if you assign the project to the good writer, you can do what you're paid to do: manage. And the final product will be much better because you can spend your time evaluating drafts for content instead of struggling simply to decipher them.
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