To make an assertion in the academic community as convincing as possible, you should always provide your audience with a complete account of where you got your information, ideas, or evidence (more on this in Chapters Nine-Twelve); hence, the importance of footnotes, endnotes, references, bibliographies, and literature searches. Essentially, your readers want to know who said what, where, and when. When you provide this information, readers believe that your student ideas are buttressed by expert ideas and are more likely to believe them. In college writing you ignore documentation at your peril.

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