How writers create belief is largely a matter of how they marshal their evidence to support what they say. In the first place, there must be evidence to back up any assertions; otherwise, they are unsupported generalizations. In the academic world, there is often a premium on evidence derived from books written by experts with credentials that can be checked. Depending on your discipline, other sources of evidence might be observation, experimentation, statistics, interviews, or personal experience— each documented in some verifiable way.

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