Direct Mail Strategies
For the SPE to be worthwhile, senior citizens will need to know it exists and what it does. A major publicity campaign is planned, including the use of radio, television, direct mail, inserts in utility billings, and presentations wherever groups of senior citizens can be found.
The fact is that speechmaking continues to be more popular than ever. In this electronic society, where so much information comes to us via radio, television, newspapers, and specialized newsletters, office computer, telephone, and direct mail, there still seems to be a need to get out from behind our desks and communicate with groups of other people person to person.
On the web, you market best by giving users the factual information they want as easily and quickly as possible. Because web users see so much less at a time on the screen than on a piece of paper, there isn't the same room for non-factual happy talk as there is in a brochure or advertising flyer. And because web users are so often goal-oriented, they don't want to be distracted by information that isn't relevant to gathering up all the facts.
What I want you to do now is train your mind to create Hypnotic Writing. How First, you have to find some Hypnotic Writing. Look around your room. What are the articles, letters, or books that have stuck with you over the years What have you read recently that you could not forget You might have read a novel, a short story, a letter, a direct mail advertisement, and even a memo. Collect examples of writing that you regard as hypnotic. Since this is a subjective judgment, there aren't any wrong examples. Just gather examples of writing that you think is excellent.
Godefroy, Christian, and Dominique Glocheux. How to Write Letters that Sell Winning Techniques for Achieving Sales through Direct Mail. London Piatkus, 1994. Darrow, Clarence, 109,111 Denotation, of words, 160-163 Dialogue with reader, 194-195 using in writing, 211-212 Direct marketing campaign, keys to success of, 40-43 Divided Mind, The (Sarno), 4
Advertising With Circulars
Co-op Mailing means that two or more businesses share in the cost and distribution of a direct mail campaign. It's kind of like having you and another non-competing business split the cost of printing, assembling and mailing an advertising flyer to a shared same market base.