Step One Set a Goal

Before you write, set a goal (sound familiar ). Decide on what you want from your writing. Do you want to write a story A letter An article A book chapter A script It doesn't matter. Just select your goal. Gallwey suggests you enrich your inner game experience by making a three-part goal. This is his way of helping you make your goal concrete. He suggests you ask yourself these questions What do I want for performance Example To create a powerful sales letter. What do I want for experience...

Hypnotic EMails

I've managed to create a following online, all through e-mail. I have a large mailing list of responsive buyers who have made me wealthy. They've made my books bestsellers. I'm told my list will out-pull lists a hundred times larger. How What's the secret to making my e-mails profitable I think there are five secrets. Let's analyze some e-mails I've written and see if we can find the secrets. Ready Subject Can you answer these questions How do you keep a steady stream of copywriting concepts...

Reminders as Triggers

Have you ever truly analyzed a conversation What typically happens is someone talks to you about an event in their life. They are sharing their story. That's simple enough. But what happens next is you look through your memory banks for something similar to what you just heard. You might then say, Something like that happened to me once, too And then you take your turn in the conversation. As the person listens to you, they are doing the same thing. They might even get so excited when a thought...

Ways to Write a Hypnotic Headline

Here's one of my biggest secrets I write the headline first. It becomes an anchor for my entire message. It sums up what I want to say, holds my own passion, and builds curiosity. I may change my headline later, but I always begin with a working headline to get the steam going. The following 30 ways to write a headline are worth gold. I spent years researching all the ways you could write a headline, and then created this set of 30 templates. This will make headline writing a snap for you. You...

The Secrets

Create relationships first People buy from people they like and trust. 2. Practice karmic marketing Give now, knowing it will return later. 3. Write hypnotically People are bombed with e-mails, so yours needs to rivet. 4. Share your personality Be ruthlessly honest about who you are. 5. Get out of your ego Think of what the traffic wants, not what you want to sell. Anonymous. Dynamic Speed Hypnosis. Escondido, CA The Master Hypnotist, 1956. Alsop, Ronald. The Wall Street Journal on Marketing....

How Lindsay Lohan and I Discovered the Fountain of Youth or The Psychology of the Second Interest

Last night I dreamed I went on a quest into a dark jungle to find The Secret www.whatisthesecret.tv to health, wealth, and happiness. When I returned from my travels, glad to get to my tent, tired but excited by what I had dug up, famous singer actress model Lindsay Lohan was waiting for me. I was a little surprised, but I just figured I attracted her. (See www.attractorfactor.com.) After all, 7th Heaven actress Jessica Biel loves my book The Attractor Factor and actor James Caan accepted my...

Hypnotic Writing Controlled Study

Just in case you're still skeptical and need proof that Hypnotic Writing exists, consider the following. Brad Yates is a master at EFT, or Emotional Freedom Techniques. EFT is a method for tapping away psychological issues so you are free to have, do, or be what you want. Some people call it psychological acupuncture. You use a finger or two to tap on certain areas of your body, which releases stuck energy so you can move forward without any internal blocks. Snicker if you like. EFT has been...

Hypnotic Headline Words

You can generate headlines for your sales copy fast simply by using words from this list. Simply take the following words, add them to your product or service, claim or guarantee, and watch how easy it is to write a hypnotic headline. announcing astonishing at last exciting exclusive fantastic fascinating first free guaranteed incredible initial improved love limited offer powerful phenomenal revealing revolutionary special successful super time-sensitive unique urgent wonderful you...

How I Learned the Secret of Hypnotic Writing

Few people know this, but I learned a lot about writing hypnotic copy from reading magic catalogs. I've been interested in magic since I was sixteen years old. Inspired by Houdini, I wanted to be Harry Excello, the world's greatest escape artist. I used to let my brothers tie me up in the basement in Ohio. I always broke free. I knew Houdini's secrets. I could do what he did. one day I even considered being tied up and thrown off a bridge in my home town, left to struggle under water while I...

What Is Hypnotic Writing

Massaging Pen

Recently I spoke at the world's largest hypnosis convention. Two thousand professional hypnotists from all over the world came to hear me describe Hypnotic Writing. I told the crowd that Hypnotic Writing is a form of waking hypnosis. Waking hypnosis is a term coined by Wesley Wells in 1924 and first published in the book An Outline of Abnormal Psychology in 1929. He wanted to separate the idea of hypnosis as conscious sleep with hypnosis as awake concentration. In other words, traditional...

My Secret to Hypnotic Writing

Imagine someone hands you the following message Riguardo a gli dice il mio segreto di dollaro di milione per scri-vere di copia di vendite. Questo e qualcosa non ho mai detto nessuno altro nel mondo intero. Lo diro giustamente adesso, se lei promette a tiene quest'un segreto. Stato d'accordo You wouldn't be too interested in it, would you It would look strange. Confusing. You might assume it's from another language, but unless you knew Italian, you would only be guessing the language and the...

How People Think

As I mentioned earlier, the average web site or sales letter is terrible. They are written by people talking about themselves and begging you to buy from them. In order for you to be different, you'll need to write in the way people think. You'll need to create Hypnotic Writing in my favorite of all forms the story. Once upon a time Roger Schank, writing in his thought-provoking scholarly book Tell Me a Story, stated, We do not easily remember what other people have said if they do not tell it...

Psychological Copy Connectors

Copy connectors are ways to weave your sentences and paragraphs together to end up with a web site that compels people to take the actions you want. Tell your readers what they're thinking or feeling as they read your words. Most people will actually start thinking or feeling it because you brought it up. Only induce thoughts that will attract them to buy your product. And as you absorb this information, you'll As you read each word in this letter, Now I would like to help you experience And...

Remember Kissinger

In Turbocharge Your Writing, I tell a story about politician Henry Kissinger that is worth repeating here Kissinger assigned a writing project to one of his aides. The aide wrote the piece and sent it in. But the next day the manuscript was back on the aide's desk with a yellow note from Kissinger saying, You can do better. The aide reworked the material and again sent it in. Next day the aide found the same manuscript back on his desk with yet another note that said, You can do better. The...

Use A Simile Book

A simile can give your reader a nice jolt. He's reading along and suddenly you make a comparison that surprises him. That's electrifying. If you say a man's smile was like a slit in the sidewalk, you used a simile and you gave your readers an image they can see. When you use similes, you can make your own words What about my client and the book on networking How would she use similes to improve her writing There isn't a heading called Networking in the simile book I have, but there is one...

Use A Book Of Analogies

Become a writing wizard Turn your words into spells no mortal can resist Those two lines were inspired by a brief glance into another book you need on your shelf The Analogy Book of Related Words by Selma Glasser. The book is billed as Your Secret Shortcut to Power Writing. I'm not sure if that's true, but the book can certainly tickle your mind into creating juicy new phrases. Glasser's book is a word-storming partner. Just open it to one of the several lists, all sorted by categories, and let...

Agatha Christie Proves Hypnotic Writing Exists

Did mystery novelist Agatha Christie literally hypnotize her readers Consider According to a British television documentary aired in December 2005, scientists from three leading universities studied 80 of the famed novelist's works and discovered she used words that invoked chemical responses in the brains of her readers. The study called The Agatha Project involved loading Christie's novels into a computer and analyzing her words, phrases, and sentences. The scientists concluded that her...

Your Connotation Is Showing

Hen I was in junior high school, I recall my English profes sor telling me about the denotation and connotation of words. Denotations are the dictionary meanings. Connotations are the colloquial meanings. If you didn't know both, you could confuse people. For example, there are 18 denotations for the word great. Check your dictionary. But the connotation of the same word means much more. Haven't you used it to mean everything from I loved it to It was incredible to It was better than I thought...

Whats More Important than Copy

I don't want you to get hung up on writing. It's important but it's not that important. Let me explain it this way There are three keys to the success of any direct marketing campaign, whether it's done online or off 3. The copy or the Hypnotic Writing . Out of the three, copy is the least important. For example, just this past week I completed an e-book on RSS and Blogging, new technologies online. I mentioned the e-book in my recent newsletter. Even though the web site for the e-book isn't...

Emotional Appeal

Back in the sixties Roy Garn wrote an eye-opening book called The Magic Power of Emotional Appeal. I doubt if it's still in print, but hunt down a copy. You'll learn a lot about how to write or speak in a way that captures people and makes them listen. Garn's premise is that everyone including you and me is preoccupied. You have stuff on your mind. You're worried about money, work, your children, a new relationship, and the future. Or maybe you're thinking about sex, or a new movie you want to...

How to Create Hypnotic Stories

What you want to do is remember a true story that happened as a result of someone using your product or service. It needs to be true because I'm trying to spread honesty and good will across the Internet and everywhere else. It also needs to be true so the FTC doesn't jump on you for fabrications in your promise. Finally, if it's true, it's easier to write. For example, I recently recorded Dr. Robert Anthony's powerful material Beyond Positive Thinking,...

Warp Speed Editing Secrets Worth Killing

Is editing important Listen to Ernest Hemingway Most writers slough off the most important part of their trade editing their stuff, honing it and honing it until it gets an edge like a bullfighter's killing sword. Here's the way I look at it Editing and rewriting, the last stage in my Turbocharge Your Writing formula, is your opportunity to be sure you hit the target you were aiming for. In step one you said you wanted to create something specific. The next step rewriting is your chance to see...