Add A Ps

Think about it. When you receive a letter—any letter—what do you read first? The P.S. We all do it. Studies show that the postscript is the most often read and first read part of any letter.

Your P.S. is your chance to state your strongest point, or to offer your guarantee, or to mention just how wonderful your product is. You might want to put your heaviest ammunition into your P.S. because it's the section people will read first and last—and the one they'll remember longest.

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