Did mystery novelist Agatha Christie literally hypnotize her readers?
Consider: According to a British television documentary aired in December 2005, scientists from three leading universities studied 80 of the famed novelist's works and discovered she used words that invoked chemical responses in the brains of her readers.
The study—called The Agatha Project—involved loading Christie's novels into a computer and analyzing her words, phrases, and sentences. The scientists concluded that her phrases trigger a pleasure response. This causes people to seek out her books again and again, almost like an addiction.
According to the study, Christie used literary techniques mirroring those employed by hypnotherapists and psychologists, which have a hypnotic effect on readers. This is clear evidence that the principles you're going to learn in this book truly work.
The study found that common phrases used by Christie act as a trigger to raise levels of serotonin and endorphins, the chemical messengers in the brain that induce pleasure.
I've been saying this for years. Certain words and phrases push buttons unconsciously in people. They respond without being aware of it. I've been teaching people how to improve their sales letters and web site copy with these very insights for over 30 years. Apparently Agatha Christie used Hypnotic Writing to make her books—as one scientist unhypnotically said—"unputdownable."
It sure worked for her. Agatha Mary Clarissa Christie (1890-1976) is possibly the world's best-known mystery writer. The Guinness Book of Records lists her as the best-selling fiction author of all time with over two billion copies in print in the English language. Obviously, Hypnotic Writing helped her.
The study went on to report the following about Agatha's writings:
Favorite words or phrases, repeatedly used in a "mesmerizing" way, help stimulate the pleasure-inducing side of the brain. They include she, yes, girl, kind, smiled, and suddenly.
George Gafner declares that certain words lead people into trance states in his book Hypnotic Techniques for Standard Psychotherapy and Formal Hypnosis. He says such words include wonder, imagine, and story.
Again, to me, this isn't news. There are similar words and phrases in marketing that set off brain activity—and later buying activity.
Do you know what they are?
Few people do.
Imagine: You are about to learn the proven ways to use words to put people into what I call a buying trance. This is a hypnotic state of focused attention where people are riveted to your message and more inclined to do what you ask—such as buy from you. I tell you in this book story after story of how others use this skill. As you read, a sense of wonder will awaken within you.
Did you note the hypnotic words smoothly used in the paragraph you just read?
Take another look:
Imagine: You are about to learn the proven ways to use words to put people into what I call a buying trance. This is a hypnotic state
Agatha Christie Proves Hypnotic Writing Exists of focused attention where people are riveted to your message and more inclined to do what you ask—such as buy from you. I tell you story after story in this book of how others use this skill. As you read, a sense of wonder will awaken within you.
Hypnotic Writing is almost invisible. You don't see it in action unless you've been trained to look for it. For most readers, all they experience is a need to read. With this book, you'll help awaken in people a need to buy.
Agatha Christie secretly encouraged people to buy her books with Hypnotic Writing. You're about to learn how to make people buy your product or service—with words alone.
Imagine the possibilities!
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