Be Visually Attractive

This means use short paragraphs, dialogue when appropriate, bullets, and wide margins (a staggered right margin aids readability, by the way).

If you pick up a letter and it is a solid block of type, do you want to read it? Probably not. It's not inviting. It looks like work.

Instead, make your writing attractive. How you lay out your letter can make people like it before they even read it. I suggest you play around with how your letter looks so it gives a very interesting first impression.

Was this article helpful?

0 0
Direct Mail Secrets Exposed

Direct Mail Secrets Exposed

This audio and guide will help you know everything about How To Profit Wildly In The Direct Mail Industry.

Get My Free Ebook

Post a comment