To avoid a solid block of type:
1. Use bullets.
2. Use quotes.
3. Use itsy-bitsy paragraphs.
Here's a quick explanation of each.
A bullet is a dot or star or asterisk. (See Chapter 10.) You can use bullets anywhere, anytime, and they will always work. They are a way to list ideas or key points. Readers love 'em!
Readers love quotes. Put something in quotation marks and it'll be read before anything else. Why? Because people are interested in people. They want to know what was said, not what you want to say. As Horace said, "The musician who always plays on the same string is laughed at." (Think about it.)
Break up your paragraphs into one or two lines each. Stagger their length so they don't become predictable. Which would you read first: a letter single-spaced with a two-line first paragraph, a three-line second one, a one-line third one, and so on?
Take a look at the following letters and tell me which is easier to read (they are the same letter):
How many times have you read a memo and then called the author of it to find out what was meant? How often do the reports you see need to be explained in a follow-up meeting? Poor written communication costs you and your business time and money. You know it. I know it. But what can you do about it? Give me two hours—even one houi—and I can teach you and your associates how to Turbocharge Your Writing! I'm a professional writer and the author of three books on writing. Over the years I have developed a new way to perfect writing. My seven-step breakthrough formula has already helped hundreds of people vastly improve their writing. They now write memos, letters, and reports that are easy, clear, and direct. Ask the people I have already taught—everyone from writers, editors, speakers, psycholo-
How to Make Your Writing Sexy gists, engineers, salespeople, lawyers, computer programmers, and high school students to clerks, accountants, and executives. Everyone is satisfied! My program is exciting, unique, and innovative. What I offer you is a tested strategy—a proven technique—that gets results. And it's guaranteed to work. I'm so sure you will profit from my Turbocharge Your Writing program that I will guarantee it— unconditionally. I'll come in, do the program for your group, and let you decide just how truly beneficial it is. Call me for details. Call within three days and I'll send you a free copy of my best-selling booklet, Turbocharge Your Writing! You have nothing to lose—and a lot of time and money to save!
Was this article helpful?