We're all busy. We're flooded with sensory input and the world demands our attention. Keeping focused on long words, long sentences, long paragraphs, or long books is almost impossible. Do you like run-on sentences or complicated phrases? Probably not. Keep this in mind as you write. Say what you have to say and cut out any needless words, sentences, and so on.
Write to a child—someone who will listen to you only as long as you are concise and interesting—and you'll write to all of us.
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