Sooner or later you will have to write a letter or document to sell someone something. How will you do it? How will you persuade people to your way of thinking? This is probably the most challenging assignment there is when it comes to creating Hypnotic Writing.
I find the whole subject of persuasion absolutely riveting. I am fascinated by what it takes to move people, to motivate them, to get them to act. As you and I both know, the pen is powerful. Writing can cause—or stop—wars. Writing can make—or break—sales campaigns.
What does it take to create Hypnotic Writing that persuades people to your way of thinking? That's the subject of this section. Here are the steps I think you need to keep in mind when attempting to create writing that sways people.
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