Before you end your letter, remind your readers that they have a problem. Use that emotional appeal I mentioned earlier. Say, "If you're tired of receiving rejection slips, order my book today and put an end to your frustration."
Murray Raphel, co-author of The Great Brain Robbery and The Do-It-Yourself Mail-Order Handbook says fear is a great motivator. I don't encourage you to frighten people into seeing things your way, but I do suggest you gently remind your readers that they have a problem and you have a solution.
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