Testing means you aren't smart enough to know what people want.

You can't guess. Write your best copy, rewrite it, and then give it to the market to see if it causes them to buy.

Testing is the great god of marketing. Without it, you're shooting at a flying pigeon in a dark room. Good luck in hitting anything but the wall or the ceiling.

The Internet makes testing easy. Just e-mail your letter to your list, put up your web site, or run a Google ad. The idea is to see how your letter does in the marketplace.

Jot down some ways you can test your copy before you send it out.

There you have it. That process is what I go through to write Hypnotic Copy. The more you do it, the better you'll get at it.

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