Use Word Pictures

Studies prove that we think in pictures. Describe your views, or your product, in vivid detail. Tell people what they will see, feel, hear, and taste when they use your new blender (or whatever). Paint a living portrait that people can see as they read your words.

One secret to doing this is to tell your reader exactly what happens when they use your product.

"When you turn on your computer, Thoughtline comes up, greets you by name, and then begins to ask questions about your project. You type in your answers and then Thoughtline asks you another question based on what you entered. Imagine how it feels to talk to your computer—and it actually talks back!"

Get the picture?

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