Using The Tips

As you can imagine, how you use those tips is up to you. But let me give you some pointers.

For example, you might have a line on your site that says, "My e-product gets results." You could rewrite that to say, "The further and further you read into this web site, the more you will realize that my e-product gets results."

See the difference?

The first line—"My e-product gets results"—is bland. The average web site contains that kind of limp writing.

The second line—"The further and further you read into this web site, the more you will realize that my e-product gets results"—is Hypnotic Writing. It conveys a command, and an assumption. Combined, they help lead to action.

Go through your web site—go through all your writing—with this in mind. Look for places to rewrite, add phrases, or in any other way grab and hold your visitor's attention. Remember: to create Hypnotic Writing, you have to focus on the interests of your visitors, not you.

Right?

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