You've heard this one before, but it's worth repeating. You can feel overwhelmed when you write something for "the public." Don't write for the masses. Write for one person. Write to an individual, any individual, and you will create a personal rapport with your readers. Though thousands of people may read your articles, they only read it individually. Write your material to one person, as if writing a letter, and you will naturally create a personal aura in your writing.
You've gotten personal letters from friends, and you've gotten form letters that had your name inserted into them. You could tell the difference, couldn't you? Form letters—even if they plug your name into the copy—are wooden. Hypnotic Writing requires personal contact. No matter what you are writing, write it to one person and you'll create a sense of friendliness that can't be beat.
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