Stop

I recommend you do two things before you start marketing a manuscript.

1. Start writing your next one. You learned so much writing the first, that your second is bound to be better. Most authors do not get published on their first try out the gate. Don't pin all your hopes on the first one and the best way to do that is to start writing the second. This also prevents you from spending an entire year trying to market the first and ending up with just a pile of rejection slips. At least at the end of the year, at the very least, you can have a pile of rejection slips and another manuscript ready to market.

2. Let the manuscript sit for at least two weeks before making submissions. As you read the following pages, the one adjective I use over and over again with regards to the publishing world is SLOW. No one else is in any rush so you have to fight spinning your wheels. You're only going to get one shot at each agent and publishing house you send your submission to; it is best to make sure it is your best one. Let the manuscript sit for a couple of weeks, then pick it up and read it very critically. Rewrite. Edit. Clean it up.

If you've done those two things, then you are ready to start thinking about marketing your book. I recommend you take the book process and work it backward to get to your starting point in trying to sell it. Think of the ultimate buyer, the person standing in the store. How do they choose a book? Don't you think editors and agents think about that quite a bit?

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