You don't want to repel readers. This doesn't mean you have to flatter them or avoid saying something they may disagree with. It does mean you must respect them. Don't take their interest for granted or suppose that it is the readers' job to follow you. It's your job to guide them, to make their task as easy as the subject allows.
Ask yourself questions about your readers: What can I expect them to know and not know? What do they believe and value? How do I want to affect them by what I say? What attitudes and claims will meet with their approval? What will offend them? What objections may they have to my ideas, and how can I anticipate and counter those objections?
Readers may be annoyed if you overestimate their knowledge. Tossing off unusual words may seem a put-down, a way of saying, "I know more than you." On the other hand, laboring the obvious also implies a low opinion of readers: don't tell them what a wheel is; they know. It isn't easy to gauge your level of knowledge or to sense their be liefs and values. Sensitivity to readers comes only with experience, and then imperfectly. Tact and respect, however, go a long way. Readers have egos too.
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What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.