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his or her personality below the surface, and properly so: scientific subjects are best treated objectively.

Of course many topics can be presented from either point of view, though the two approaches will result in different essays. In such cases you must consider occasion and reader and the degree of formality you want. An impersonal point of view seems more formal, a personal one less so.

Whichever you select, establish it in the opening paragraph. You needn't say, "My point of view will be personal [or impersonal]." Simply use "I" if you intend to write personally, or avoid it if you do not. (Such substitutes for "I" as "this observer," "your reporter," or "the writer" are wordy and awkward and best avoided.)

Maintain point of view consistently. Don't jump back and forth between a personal and an impersonal presentation. At the same time, you can make small adjustments. For example, you may expand "I" to "we" when you wish to imply "I the writer and you the reader." Whether writing personally or impersonally you may address readers as individuals by employing "you," or shift to "one," "anyone," "people," and so on, when you are referring to no one specifically.

But such shifts in point of view should be compatible with the emphasis you desire, and they should be slight. Radical changes, nine times in ten, are awkward. It is good practice, then, (1) to select a point of view appropriate to your subject, (2) to establish that point of view in the opening paragraph, and (3) to maintain it consistently.

Project Management Made Easy

Project Management Made Easy

What you need to know about… Project Management Made Easy! Project management consists of more than just a large building project and can encompass small projects as well. No matter what the size of your project, you need to have some sort of project management. How you manage your project has everything to do with its outcome.

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