Grouping And Ordering Items

Once all the items to be included in the questionnaire have been written or collected, we need to decide on their order. Item sequence is a significant factor because the context of a question can have an im pact on its interpretation and the response given to it. Indeed, the meaning of almost any question can be altered by the adjacent questions. However, it is usually acknowledged that research has not as yet generated any specific theoretical rules to order questions, beyond some broad suggestions (Robson, 1993). Let us have a look at the four main ordering principles.

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