Grouping And Ordering Items

Once all the items to be included in the questionnaire have been written or collected, we need to decide on their order. Item sequence is a significant factor because the context of a question can have an im pact on its interpretation and the response given to it. Indeed, the meaning of almost any question can be altered by the adjacent questions. However, it is usually acknowledged that research has not as yet generated any specific theoretical rules to order questions, beyond some broad suggestions (Robson, 1993). Let us have a look at the four main ordering principles.

Was this article helpful?

0 0
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook

Post a comment