The title of the questionnaire is followed by instructions. These cannot be too long and yet need to be informative and well pitched because they play an important role in determining the respondents' feelings toward the questionnaire and in specifying how they should go about answering the items. Instructions are of two types:

• General instruction (or 'opening greeting') at the beginning of the questionnaire.

• Specific instructions introducing each new task.

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Online Survey Champion

Online Survey Champion

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