Not indeed

"The world is full of well-meaning people who believe that everyone who can write plain English and has a modicum of common sense can produce a good questionnaire. This book is not for them."

As already mentioned in the Introduction, my interest in questionnaires is pragmatic and practice-driven. I use them all the time and I would like the measures obtained by them to meet high research standards. Having fallen into many of the existing pitfalls several times, I intend for this book to offer concrete suggestions on how to use questionnaires to best effect and how to save ourselves a lot of trouble. Drawing on my own experience and a review of the literature, I will summarize the main principles of constructing and administering questionnaires, and outline the key issues in processing and reporting questionnaire data.

I would like to emphasize right at the onset that this is a 'questionnaire book,' which means that I will not go into much detail about issues that go beyond the immediate scope of the subject; for example, I will not elaborate on topics such as overall survey design, statistical procedures, or qualitative data analysis. There are many good summaries that cover these issues well, and I have listed some that I have found particularly useful in the past in the 'Further reading' section on page 5.

Was this article helpful?

0 0
Online Survey Champion

Online Survey Champion

There are people all over the world trying to find ways to make money online. From stay at home moms looking to make a few extra dollars to college students and entrepreneurs, the allure of making your own hours and working from home or from the local coffee shop is very appealing.

Get My Free Ebook


Post a comment