Opening questions

Just like with any other piece of writing, the initial section of a questionnaire is particularly important in that it sets the tone. This is partly the reason that instructions (cf. Sections 2.2.2 and 3.3.7) play a significant role, and this is also why the first few 'opening' questions should be carefully selected. In order to create a pleasant first impression, the starter questions need to be interesting, relatively simple yet at the same time focused on some important and salient aspect, and certainly non-threatening/sensitive.

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