In quota sampling the researcher defines certain distinct subgroups (e.g., boys and girls, or age cohorts) and determines the proportion of the population that belongs to each of these subgroups (e.g., when targeting language teachers, determining that the female-male ratio among them is 70%-30% in a particular setting). The actual sample, then, is selected in a way as to reflect these proportions (i.e. 70% of the sample will be women). In fact, the common intention to select a roughly equal number of boys and girls for the sample is in accor dance with the spirit of quota sampling (provided, of course, that this ratio is true of the particular target population). Thus, quota sampling is a way of controlling various relevant population characteristics.
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