Respectable sponsorship

A further factor that might work positively for survey administrators before they have even opened their mouths is some respectable and impressive institutional sponsorship of the study. If we can claim to represent an organization that is esteemed highly by the respondents, the positive reputation is likely to be projected onto the survey. If our institution is less known among the participants, a short leaflet describing its main features (and its strengths!) might tip the balance in favor of the survey. Similarly, a letter of introduction from someone influential can also boost questionnaire attitudes.

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