Respondent literacy problems

Questionnaire research makes the inherent assumption that the respondents can read and write well. Even in the industrialized world this is not necessarily the case with regard to the whole population: Statistics of about 5%-7% are regularly quoted when estimating the proportion of people who have difficulty reading, and the number of those who are uncomfortable with writing is even bigger. It is therefore understandable that for respondents with literacy problems, filling in a questionnaire can appear an intimidating or overwhelming task.

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