Just like any other piece of writing, a questionnaire should have a title to identify the domain of the investigation, to provide the respondent with initial orientation, and to activate various content schemata. Because uninformative titles fail to achieve these objectives, Aiken (1997) suggests that we should try and avoid title words like "questionnaire" or "survey." For better identification, the title might be accompanied by the date of the survey administration and the name of the organization conducting or sponsoring the study.
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