Methodical Process

Writing for results requires encouraging your readers to take action. In this chapter, you'll learn how to arrange your thoughts so that you write with the action in mind. When you think first and then write, you have a much better chance of achieving your objective.

You're going to learn a methodical process, one that will be easy to use and easy to remember. In this chapter, you're going to use three tools that, taken together, will help you set your objective and analyze your audience. The three tools are:

1. Answer the question, "What do I want my readers to do as a result of reading this?"

2. Analyze your audience by considering their personalities and using the Formality Index.

3. Assess your writing assignment with the Matrix of Persuasion.

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