Be Certain Titles and Names Are Consistent

Be vigilant in maintaining parallel construction in your use of titles and names. For instance, if you refer to the chairman of the board as "Mr. Jones," you should refer to everyone by their title and last name, from the janitor to the secretaries, from long-term senior executives to new entry-level employees.

Likewise, if you refer to someone whose title is "Dr.," maintain parallel construction in referring to any other people in the same communication. For instance, if you write about Dr. Smith, then you should refer to all of the doctor's staff by title and last name, too (e.g., Ms. Smith and Mr. Brown, not Mary and Charlie).

Adhering to the principle of parallel construction helps your readers understand your meaning, saves you writing time, and enhances your professional image.

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