Choose the Positive Over the Negative

Highlight good news instead of bad news by writing about what can occur, not what can't. Consider the following two sentences:

He can't see you until four. He can see you at four.

One is negative, the other positive. It makes good business sense to write with a positive, not a negative, focus. For instance:

The legislation prohibits most transactions. The legislation permits some transactions.

While you want to make your points clearly and honestly, you want to maintain as positive a tone as you can.

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