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In this chapter, we covered how to maintain a reader focus with the Empathy Index. We discussed how to begin and end your communications, and whether you should add a P.S. or an attachment. Now we're ready to begin to correct and improve your work. In the next chapter, you'll learn about tools that will speed the revision process.

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Chapter Four

Hands-on Writing Workshop

In the last chapter, you learned to use tools to write polished first drafts. You were able to use the Empathy Index to ensure that your communications have a strong reader focus. You selected targeted salutations and leads to help engage your readers' interest, and you compared alternative closings and worked to increase urgency by using time-sensitive words and phrases.

In this chapter, we're going to use two tools to begin the revision process. The two tools are:

1. adding specificity with numbers, facts, and examples

2. using the FURY principle to select words and phrases that best express your meaning

You'll learn that you aren't on a hunt for the one and only good way to revise your communications; on the contrary, you'll discover that there are many effective approaches to expressing your thoughts.

In Chapter One, we discussed the Matrix of Persuasion and made the point that most business communications are persuasive in nature. Your communications need to be convincing. Whatever your objective, in order to encourage action, you need to persuade your readers that what you say is true.

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