Exercise Write an Objective

Before reading Brad's objective, try writing your own. If you were Brad, writing a one-page report for an in-person presentation to the executive committee, how would you state your objective? What would you want the committee to do as a result of reading your report and listening to your presentation?

What did you decide? How did you state your objective? Here's what Brad wrote:

To accept my recommendation without further analysis.

Note that Brad didn't focus on passive objectives such as being understood, thanked, or respected. He went for action.

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