How Formal Should the Communication Be

In order to assess the appropriate level of formality for Brad's report, you need to consider his position within the company and his feelings about his selection of Georgia as the recommended factory site.

Brad has worked for his company in positions of increasing responsibility for six years. He is pleased with his work on this project and confident of his recommendation—he thinks the data supports the choice of Georgia. Furthermore, Brad believes that if the committee accepts his recommendation, it will be a good decision for the corporation now and into the future. He is aware, however, that several committee members prefer Jacksonville because they're loyal to their home state.

"Jacksonville isn't a bad choice," he explains. "It's just not the best choice. And it's my job to make that point inarguable."

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