Malcolm Forbes once said, "A good business letter can get you a job interview, get you off the hook, or get you money. It's totally asinine to blow your chances of getting whatever you want with a business letter that turns people off instead of turning them on."
Here's the bottom line: If you can't produce well-written communications, it's unlikely you'll achieve business success. No matter what your industry, no matter what your job, no matter what other business abilities are required to succeed in your career, you must be able to get your points across clearly and persuasively in writing. Writing well in business involves more than merely following the rules of grammar. It requires a keen understanding of two things:
1. Your objective—what do you want your readers to do as a result of reading your material?
2. Your target audience—what is going to motivate your readers to do whatever it is you want them to do?
Most business professionals understand that the ability to communicate clearly and concisely is not an optional business skill—it's a critical one. What they usually haven't considered is that business writing is a different kind of writing from the writing they learned in school. It's neither academic nor informal. It differs from technical writing, creative writing, and journalism. Just as each of these writing styles has standards unique to it, so too is business writing unique. At its best, it's conversational without being chatty, accessible without being too familiar, clear without being overly simplistic, and professional without being stuffy. This book sets out an easy-to-use and easy-to-understand three-step system guaranteed to help readers write business communications well.
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24 chapters on preparing to write the letter and finding the proper viewpoint how to open the letter, present the proposition convincingly, make an effective close how to acquire a forceful style and inject originality how to adapt selling appeal to different prospects and get orders by letter proved principles and practical schemes illustrated by extracts from 217 actual letter.